SMOKING CAN DAMAGE YOUR VISION

SMOKING CAN DAMAGE YOUR VISION

The fine people at LM cigarettes are currently running this ad campaign in Germany with city light posters, billboards and some point of sales stuff. It is much appreciated that the iPod toting creative scene realizes that it cannot make fine looking ads from downloaded tunes, or use the zombi-like CD format and still look cool. So they want to use vinyl and a good old fashioned turntable in their visuals.


And I can understand that is is a challenge for the art department to make this look good when you desperately want to have the pack of cigarettes in that bottom right corner. So hey -- let's just mirror this picture, ok?
But would it not be great if they had someone who knew how a record player looks and works.


Maybe the device in the campaign is a special turntable I have never heard of that is made to play records backwards so that you can listen to the satanic messages more easily. Or is it for left handed people who own vinyl records which are cut backwards??? Hey wait -- I got it wrong, too.


Anyway, this is way better. I saw a similarly wrong design for one of those over-30 parties in Bremen some weeks ago. It was a local phenomenon -- I thought. But instead it seems to become a trend now.

TURNTABLE MISUSE - EXHIBIT I

TURNTABLE MISUSE - EXHIBIT I

I will start two new sections on the blog. One will be about the inappropriate use of vinyl turntables and the other one will be about cruelty done to vinyl records. See the other post about the atrocities witnessed in Brooklyn. As I travel around I constantly find out about weird ideas that people have and what they do to their turntables and vinyl records.



Here you can see a perfectly fine Technics SL-1200 deck of a pair (as usual missing the singles adapter) that is being used as a storage place for CDs. Which seem to be home made by the way. The cover has been removed, too. Now that's not right on! Also I can assure you that no vinyl was present, so there was no excuse. I saw this atrocity at the Registratur Club in Munich in the late summer of 2009. The place got closed down shortly afterwards. So this should be a warning to you. Don't do this to your wheels of steel!